Marketing Insights For Bakeries
SEO for bakeries: 7 ways your Google Business Profile is costing you customers
READ MORE: SEO for bakeries: 7 ways your Google Business Profile is costing you customersMost independent bakeries have a Google Business Profile. Most of them set it up once and never touched it again. That gap, between having a profile and having a profile…
Digital presence vs. digital existence: 5 signs your bakery is online but not present
READ MORE: Digital presence vs. digital existence: 5 signs your bakery is online but not presentMost independent bakeries have some kind of online footprint. An Instagram account, a Google Business Profile, maybe a Facebook page with posts from two years ago. Being online and having…
The power of storytelling for bakeries: Why your story isn’t connecting the way you think it is
READ MORE: The power of storytelling for bakeries: Why your story isn’t connecting the way you think it isMost independent bakeries have a story. Few have figured out how to tell it in a way that actually lands. The gap isn’t about having more to say. It’s about…
Website vs Social Media for bakeries: What’s best?
READ MORE: Website vs Social Media for bakeries: What’s best?Do you really need a website, or is Instagram enough for your café or bakery? In this post, we break down what each channel does best and show you how…
How bakery marketing builds customer loyalty, beyond the first visit
READ MORE: How bakery marketing builds customer loyalty, beyond the first visitMarketing isn’t just about making sales—it’s about making people feel like your bakery is part of their daily lives. In this post, we’ll explore how to build emotional connection, brand…
Bakery design: 5 ways your space is shaping your customers’ behavior before they say a word
READ MORE: Bakery design: 5 ways your space is shaping your customers’ behavior before they say a wordMost bakery owners think about design when they’re setting up the space. After that, it becomes invisible. But design never stops working, for or against you, every hour the doors…
The third place concept: 6 reasons your café isn’t one yet
READ MORE: The third place concept: 6 reasons your café isn’t one yetRay Oldenburg named the third place in 1989 to describe something people had always known but couldn’t articulate. Most cafés now use the term. Very few understand what actually makes…
Social media management for bakeries: trend or necessity?
READ MORE: Social media management for bakeries: trend or necessity?Every bakery owner knows social media matters. The real question isn’t whether to be there. It’s why being there isn’t producing the results it should. Here are the patterns that…
Beyond word of mouth: A growth strategy for cafés
READ MORE: Beyond word of mouth: A growth strategy for cafésWord of mouth is one of the most powerful things that can happen to a café. It’s also one of the least reliable things to build a business around. Here’s…
The hidden emotional toll of running a café: 6 things no one warns you about
READ MORE: The hidden emotional toll of running a café: 6 things no one warns you aboutThe business plan covers equipment, rent, and staffing. It doesn’t cover what it actually feels like to run a café every day, or what that feeling quietly does to the…