Category: Case study
Bakery marketing strategy: 5 uncomfortable lessons we learned from a client in Alaska
READ MORE: Bakery marketing strategy: 5 uncomfortable lessons we learned from a client in AlaskaA bakery in Kodiak, Alaska taught us that good strategy isn’t the most creative approach — it’s the most coherent one. Five lessons that changed how we work with every…
What working with a 45-year-old cookie brand taught us about bakery content strategy
READ MORE: What working with a 45-year-old cookie brand taught us about bakery content strategyWorking with a 45-year-old cookie brand changed how we think about content strategy for heritage brands. Here’s what that project revealed, and why the lesson applies well beyond bakeries with…
How we helped a 45-year-old cookie brand find its bakery brand voice
READ MORE: How we helped a 45-year-old cookie brand find its bakery brand voiceErika’s bakery had been part of its community for over 45 years. Customers loved it. They just couldn’t find it online, and what they found when they did didn’t reflect…